A direct action is a public, non-violent exercise of power to draw attention to injustice. It is an effective way to get your message heard, especially if people have come to accept injustice as routine. Direct action empowers by drawing new people into the movement. This fact sheet gives examples of direct action by activists working to end the illegal Israeli military occupation of Palestine. Their actions target the Israeli government, United States policies that support occupation, and multinational corporations that help sustain occupation.