Occupation is Not Green: Boycott SodaStream!
SodaStream manufactures and distributes home carbonating devices and flavorings for soft drinks. Its products are sold in 39 countries and can be found in retail stores like Macy’s, Bed Bath and Beyond, Bloomingdale’s, and Target. The company’s main production site is in the illegal West Bank settlement of the Mishor Edomin Industrial Zone, where the company conceals the fact that its products are manufactured in a settlement by using ‘Made in Israel’ labels. As an Israeli settlement manufacturer, it exploits Palestinian land, resources and labor.
UPDATE: In October 2014, SodaStream announced that it will be closing its settlement factory in 2015. It's new factory is close to Rahat, a planned township in the Negev desert where Palestinian Bedouins are being forcefully transferred. The company still remains a target of boycott efforts. Learn more about SodaStream's complicity in apartheid and colonization here.
While SodaStream claims to be environmentally friendly, the reality is that the company is complicit in the environmental destruction Israel's military occupation has brought to Palestine. SodaStream's support for environmental causes is an example of greenwashing as it attempts to clean up its image as a company complicit in Israel's violations of Palestinian rights through PR campaigns.
Check out this Burst The Bubble website from Jewish Voice for Peace- Seattle.
Need Resources? Find fact sheets, visuals, action alerts,and other materials for your campaign.
Greenwashing the Occupation. Learn about the environmental destruction caused by Israel's occupation of Palestinian land and SodaStream's complicity.
Apartheid Made Exciting: 2014 SodaStream Month of Action. Find resources, action ideas, pictures, articles, and more!
Scarlett Johansson: Don't Be the Face of Occupation! The Hollywood actress resigned as an Oxfam International Global Ambassador after an international campaign.
Interfaith Boycott Coalition! As a network of the US campaign, a coalition of faith-based member organizations started a joint campaign to boycott SodaStream.
2013 Super Bowl Spoof
Ad Contest! Watch all the videos from our competition in response to SodaStream's ad.
Cannes 2013. The American Pavilion featured SodaStream as its premier sponsor.