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Grassroots Approach

 Political education and awareness campaigns - the goals of which are to collect CAT postcards and to encourage small business owners and families to place placards/signs that read "CAT FREE ZONE" on their storefronts and/or windows.

If you and/or your organization are interested in starting a local grassroots CAT Campaign initiative, you should:

1)Send an e-mail to organize@endtheoccupation.org that includes your organization’s name; your organization’s mission in 1-2 sentences; your city, state, and your contact information. This information will be placed on our “Local CAT FREE ZONES” map enabling organizations to contact one another nationally and/or enabling interested parties to join your efforts.

2) ORGANIZE A TEACH-IN:

a. Show the CAT power point presentation that we’ve prepared. This power   point presentation is meant to help you spread the word about the mounting campaign to hold CAT accountable for its complicity in human rights violations committed by Israel with the use of CAT bulldozers. Use this resource to hold a teach-in, tell a friend, or to empower yourself to speak out.  Click here to download the CAT power point presentation.


b. Provide informational fliers about the National CAT Campaign for the teach-in audience. This will give the attendees a better idea of the scope of the national campaign. Click here to download the CAT information flier.


c. Provide CAT fact sheets to everyone who attends. Use this fact sheet to answer the question, “Why CAT?” Click here to download a CAT Fact Sheet.


d. Distribute postcards to attendees and ask them to get them signed by their friends, family, and colleagues. These are postcards addressed to Caterpillar CEO, James Owens urging him to suspend bulldozer sales to Israel until and when Israel comports with international humanitarian and human rights law. Click here to download postcards or send an email to outreach@endtheoccupation.org to have cards sent to you.

3) Request a meeting with your local CAT distribution plant to discuss CAT’s complicity in war crimes and urge your local distribution plant to send the message to CEO James Owens that Caterpillar, Inc. should abide by its own Code of Corporate Conduct.


a. Start by sending a letter, such as this one, to your local CAT manager. Click here to see a letter addressed to the manager of a CAT distribution plant in Milton, MA that Boot CAT Northeast used in their organizing efforts in late October. If you and your group are interested in engaging CAT directly then this letter should be your first step. Send it, along with as many signatures as you can gather on a Petition to CAT’s management through the mail.  Follow this with a public demonstration in which you read the letter.


b. If the local CAT manager refuses to meet with you, then organize a public demonstration in front of the plant. It is critical to elect a group spokesperson who can speak on behalf of the group and be prepared to present the list of group concerns to the local manager.

4) Encourage local businesses to declare themselves CAT FREE ZONES.


a. Part of the CAT Campaign is to encourage as many institutions as possible to declare themselves CAT FREE ZONES (CFZ). For those small businesses that declare themselves CFZs, we want them to sign a pledge which you can then send to the US Campaign so that we can post it online. Click here to download the Sample Pledge used by the DC Ban CAT coalition in its grassroots efforts to encourage local businesses to declare themselves CFZs.


b. Once an institution declares itself a CFZ, we want to help them make that statement public. The Caterpillar Free Zone placards are meant to be placed on store fronts. The placards are also meant to spark interest and generate awareness so it is a good idea to leave CAT Fact sheets and postcards at the institutions that declare themselves CFZs. Click here to download the CAT FREE ZONE placard.