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Take Action: Stop Settlement Profiteers!

Stolen Beauty
14 , 2010

Israeli cosmetics company Ahava promises "beauty secrets from the Dead Sea," but its biggest secret is that it operates in two of Israel's illegal settlements in the occupied Palestinian West Bank.  That is why US Campaign member group CODEPINK started the Stolen Beauty boycott campaign against Ahava. At our National Organizers' Conference last September, our member groups voted to endorse Stolen Beauty, and now we're pleased to launch our Ahava action kit!

The Stolen Beauty campaign has already achieved some impressive victories, such as getting Oxfam to end its relationship with former Ahava spokeswoman Kristin Davis and securing a promise from national discount chain Costco that it will no longer restock Ahava products.

Why Ahava

Ahava's manufacturing facility and visitors' center are both located in the illegal Israeli settlement of Mitzpe Shalem. The Fourth Geneva Convention prohibits an occupying power from transferring its civilian population into occupied territory. Ahava should not be sanctioning these settlements by building factories in them!

The mud and minerals that Ahava claims are its "beauty secrets from the Dead Sea" are actually excavated from the shores of the Dead Sea at the illegal Israeli settlement of Kalya. The Fourth Geneva Convention forbids an occupying power from exploiting resources from occupied territory. Ahava needs to stop stealing Palestinian resources!

Additionally, 44% of Ahava's stock is collectively owned by the settlements of Mitzpe Shalem and Kalya. Because of this, Ahava sales mean a direct financial benefit for illegal Israeli settlements. Ahava cannot allow its profits to support illegal settlements!

Help stop Israel's illegal settlements! Sign up to be a Stolen Beauty organizer in your community and get our Ahava action kit by clicking here or just check out our new resources by clicking here.

   Take Action NOW!
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Check out our new Stolen Beauty campaign resources.

Show your support for this and our other boycott, divestment and sanctions campaigns.  Click here to make a tax deductible donation to the US Campaign to End the Israeli Occupation.