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RSVP Today for the online Organizers' Institute!

by Anna Baltzer, National Organizer
September 20th, 2011

We Divest logoYou've probably heard a lot about the growing "We Divest" Campaign to compel retirement fund giant TIAA-CREF to divest from the Israeli occupation. But do you know what makes this campaign so special? Find out why below and then sign up today for the "We Divest" Organizing Institute!

Find out on our new Top Ten Reasons to Join the "We Divest" Campaign:

1. The research is already done for you.

2. The Palestinian BDS National Committee has endorsed "We Divest" as a priority campaign.

3. T-CREF is everywhere, with clients in every U.S. town and city.

4. You have supportóready-to-use resources, organizers' institutes, and institutional support.

5. T-CREF cares about social responsibility, not just profits.

6. T-CREF clients are natural alliesóprofessors, staff, unions, etc.

7. You're not asking T-CREF clients to divest their retirement holdings so it's easy for them to get involved.

8. The campaign is flexible, with different angles to choose from to meet groups' needs and capacity.

9. It can help you find new allies in your community.

10. It would be a substantial economic blow to those who profit from the Israeli occupation.

Intrigued? Click here to learn more about all the reasons you should join this BDS campaign!

Perhaps you're convinced that it's a great campaign but aren't sure where to start? Or have you started already but aren't sure how to take your campaign to the next level? Look no further!

We are delighted to announce the first "We Divest" Campaign Organizing Institute! Join me (Anna); Dalit Baum, founder of Who Profits from the Occupation? and Economic Activism for Palestine at Global Exchange; and Jewish Voice for Peace organizers Stefanie Fox and Rabbi Alissa Wise for a four-session online institute to walk through the nuts and bolts of crafting a local "We Divest" BDS campaign. The Organizing Institute will help prepare your group to run a strong, vibrant, and winnable divestment campaign!

Spots are limited! Click here to apply today for the "We Divest" Campaign Organizing Institute!

Organizing Institute Details:

Activist groups committed to running a local "We Divest" campaign. Each group will send two or more representatives to each of the four sessions. Participants will be reporting back to the group throughout the Organizing Institute to help guide campaign planning.

We will meet in an online meeting room. Participants must have a good internet connection and a telephone.


Session 1: Tuesday, September 27, 8-10pm EDT / 5-7pm PDT. Effective Local Campaigns: Drawing on the wisdom of the group as well as our knowledge of history, we'll collectively review the phases of effective non-violent social justice campaigns. Then we'll take that "campaign build" into action by discussing the strategies and goals of the "We Divest" campaign and sharing the pre-work research about our local areas. By the end of this session, you will start envisioning possibilities in the specifics of your community. 

Session 2: Tuesday, October 11, 8-10pm EDT / 5-7pm PDT. Choosing Local Goals and Targets: In this session, we'll get down to brass tacks in our discussion of your goals and targets at a local level: Where will your leverage be? How will you escalate over time? How will you measure success?

Session 3: Thursday, October 20, 8-10pm EDT / 5-7pm PDT. Messaging & Media: You've got a great campaign plan shaping up, now how do you get the story out? In this meeting, we'll help each other develop powerful framing and messaging for your campaign as well as plans for getting your campaign into local press.  

Session 4: Wednesday, November 2,  8-10pm EDT / 5-7pm PDT. The Arc of Action: In this session, we'll hash out your vision for action and escalation, and then go over tools to help you plan all the aspects of a fabulous first action.

Remember, spots are limited and the institute begins soon. Reserve your spot and get the pre-work assignments by clicking here!

I hope to meet you there!

Anna Baltzer
National Organizer