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Will You Make a Touchdown for BDS on Super Bowl Sunday?

by Anna Baltzer and Ramah Kudaimi
January 18th, 2013

Host a “Fizzless for Freedom” Party, Make a Spoof Video, and More!

Have you seen the awesome, creative entries for our SodaStream Super Bowl Spoof Ad Contest? Watch "XplodaStream" and "Sodastream presents..." -- both already have more than 3,000 views -- and be inspired to make your own

The controversy over SodaStream's upcoming ad in the Super Bowl has received a "blitz" of mainstream media attention. Dave Zirin "tackled" it last Sunday on"Up with Chris Hayes" and mentioned the monthly Boycott SodaStream protests by member group Jewish Voice for Peace - DC Metro Chapter. 

Let's build the momentum and use this incredible opportunity to "Burst SodaStream's Bubble!" Check out these actions you can take:

Send in your own video ad before Super Bowl Sunday, February 3, 2013. The video that has the most"Likes" by the end of the game will be announced as the winner. The winning filmmaker will receive free registration for our 2013 National Organizers' Conference and their video will be prominently featured in an upcoming national SodaStream boycott campaign and online -- on our website and others.

Organize a Super Bowl-themed action in your city! Queers Undermining Israeli Terrorism (QUIT!), a US Campaign member group, is organizing a football-themed action outside of Cliff's Variety Store in San Francisco. What are you planning in your town? Tell us about it by submitting videos, pictures, and links through our Tumblr!

Host a "Fizzless for Freedom" House Party on Super Bowl Sunday! SodaStream is urging people to plan "Fizz and Football" parties that day. Let's heed their call and get together with friends to watch and vote on the spoof ads, discuss BDS (boycott, divestment, and sanctions) plans, and -- you guessed it -- do some social media activism! Sign up here to host a party and we will be in touch to offer ideas and see how we can help! 

Are you on Twitter and interested in getting involved in social media campaigns? Sign up here so we can let you know about upcoming actions!

Whether in front of a camera, protesting outside a SodaStream vendor, or eating hot wings on your living room couch, let’s use this exciting opportunity to call SodaStream's penalty!

Don’t just watch from the sidelines. Take action today: Join us inintercepting SodaStream’s propaganda and making a
touchdown for the BDS movement!

Going long!...

P.S. -- If you haven't seen it yet, Who Profits just released a study on Palestinians working in settlements, which repudiates attempts by companies with activities in illegal West Bank settlements, like SodaStream, to legitimize their businesses by claiming they are helping Palestinians by providing good jobs.