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Join the Boycott SodaStream Day of Action this Holiday Season!

by Anna Baltzer and Ramah Kudaimi
November 7th, 2013

SodaStream 2013 Day of Action Video
Boycott SodaStream Day of Action promo video!

It's that time again! As occupation profiteer SodaStream continues to exploit Palestinian land, labor, and resources while it amps up holiday promotional efforts in the U.S. and beyond, we cannot remain silent. Join groups nationwide and beyond in planning a 2013 Boycott SodaStream Day of Action during holiday shopping!

More than 20 cities around the country are targeting SodaStream locally, and many have already decided to take part in the Day of Action. Will you join them?

Member group Jewish Voice for Peace - DC Metro created this awesome video to invite all to take part!


Pick whatever day works best for you! Friday, November 29 marks the International Day of Solidarity with the Palestinian People as well as Black Friday, the biggest shopping day of the year. Cyber Monday is December 2 (great for online actions) and Tuesday, December 10 is Human Rights Day.

With so many great options to choose from, your group can pick the most comfortable and context-appropriate time to take action ANY day(s) between Nov 29 and Dec 10 -- as holiday shopping goes into full swing. Your activities and reports can unfold, one after another, during this exciting period.

Click here to plan an action and join the Day of Action Facebook event page!


The primary corporate focus of the Days of Action will be Target, which touts an ethical policy saying "We hold ourselves to the highest ethical standards, and we expect our partners to do the same." For more than a year, member groups from coast to coast and in between have urged Target to de-shelve and Friends of Sabeel - North America began a "SodaStream 14" Campaign this fall to send letters to the CEOs of Target and other corporations. Learn more and send your own letters here.

Does your group prefer to focus your Boycott SodaStream action on another corporate target? That's fine too!


SodaStream 2013 Day of Action
CLICK TO RSVP on Facebook and stay appraised of this exciting series of events!

There are lots of actions your group can take, from flyering to online actions, from holiday caroling to a flash mob... Many action ideas and resources are listed on the Day of Action page.

We will be adding more as time goes on, and we'll be in touch once you RSVP to take part!

If you haven't yet, please also sign the Boycott SodaStream petition of the Interfaith Boycott Coalition, which member groups in Minneapolis will deliver to Target headquarters as part of the Day of Action!


Member groups in Milwaukee, WI; Washington, DC; Chicago, IL; San Francisco, CA; Rochester, NY; Chico, CA; Portland, OR; Sacramento, CA; New York, NY; Boston, MA; San Diego, CA; and Minneapolis, MN are planning actions so far. Add your organization and city to the list!

Click here for loads of information on the Day of Action and get started!

SodaStream Goblin
Halloween graphics from Queers Undermining
Israeli Terrorism remind us that SodaStream
and Occupation are Scaaaaaaary!

P.S. Hats off to member groups in San Francisco and Chicago for challenging SodaStream during Halloween season with new "Occupation is Scaaaary" resources and a "Monster Mash" Remix. It's a scream!

P.P.S. Are you in North Dakota, Nebraska, Colorado, California, Arizona, or Texas? Mobilize to respond to a #bebotttlefree campus tour with SodaStream. Here's one great response by the University of Wisconsin - Milwaukee Students for Justice in Palestine last Monday. Or take Twitter action from anywhere worldwide! Click here to learn more.