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Start Planning for SodaStream Month of Action!

by Ramah Kudaimi, Membership & Outreach Coordinator
November 15th, 2014

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Participate in Boycott Actions 11/28-12/24

Last month SodaStream, an Israeli company that manufactures home carbonating devices, announced that in 2015 it was going to be relocating its factory currently based in an illegal settlement in the West Bank. The company has been the target of boycott campaigns worldwide for exploiting Palestinian land, labor, and resources.  

SodaStream has had a rough year as its stock price has been dropping and its revenues decreasing. This news is just the latest sign that global BDS (boycott, divestment, and sanctions) campaigns are having an impact on companies that profit from Israeli occupation and apartheid. 

SodaStream organizers are gearing up to do a Month of Action November 28 (Black Friday) through December 24 to keep the pressure on the company until it actually shuts down the factory and to let consumers know that until that happens, its products are still being manufactured in an illegal settlement. 

This is also an opportunity to bring attention to the role SodaStream's factory in the 
Naqab (Negev) desert plays in the Israeli government's plans to displace Palestinian Bedouins and the unfair labor practices in that factory that impact their workers, many of whom are Bedouin women. 

You can start making your own plans too! 

Sign up here to let us know what your group is thinking of doing locally. You can pass out fliers, do flash mobs, and sing holiday carols at stores that sell SodaStream. It would be great to plan actions particularly on Black Friday (11/28), the International Day of Solidarity with the Palestinian People (11/29), and any other weekend during the month. We will be collecting and promoting actions submitted, as well as sharing resources and action ideas throughout the month. You can look at what was planned last year to get started!

This time of year is also a busy one for online shoppers, with Cyber Monday happening December 1. Are you interested in taking part in Twitter or other social media actions? Do you have design experience and would like to help create some graphics? Email me if you want to volunteer!

There will be plenty of other opportunities to take action, including a national call-in day on December 10, Human Rights Day, to the corporate headquarters of stores to urge them to stop selling SodaStream. Macy's has already deshelved SodaStream products, and it is time other stores follow suit. RSVP on Facebook to receive updates about planned actions, find resources, and share pictures and videos.

During last year's holiday season, there were 61 actions in 51 cities spanning 17 states, 6 countries, and 3 continents!

Take action this year to continue the momentum and to ensure SodaStream ends all its complicity in Israel's oppression of Palestinians.