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We Don't DIG Occupation and Apartheid

by Ramah Kudaimi, Membership & Outreach Coordinator
February 20th, 2015

#DIGDeeper to Expose NBC Whitewashing Israeli War Crimes

On Thursday, March 5, NBC's new action series DIG will premiere on USA Network, and we need your support to use this show to highlight the reality of Israeli occupation and apartheid!

In November 2013, it was announced that DIG would be set and shot in occupied East Jerusalem. Immediately Palestinian groups called on NBC to terminate the project. In February 2014, it was revealed that the Israeli government and Jerusalem municipality were providing NBC a $6.3 million grant for the series, part of an effort to brand Israelís control of Jerusalem in a "positive light." Filming began in June, and it became clear NBC had lied about filming locations when their trailers were spotted in Silwan despite having said there would be no filming in this neighborhood that has been facing so many forced evictions of Palestinians to make room for illegal settlements.  

Israel's assault on Gaza over the summer forced filming to be relocated to Albuquerque, NM, but the series still whitewashes Israeli war crimes and the reality of Palestinians living under Israeli military occupation and apartheid. 

USA Network has been heavily promoting the series on Facebook,Twitter, and Instagram with graphics and video trailers. This is a great opportunity for some culture jamming to tell the truth about Jerusalem!

Check out the images that have been created for the show and make your own creative spoof memes! We will post your images on our Tumblr, where there are already a few examples to inspire you! You can email your memes tomembership@endtheoccupation.org and Tweet them using#DIGDeeper (the show's official hash tag). 

Are you active on Twitter? We can use your help putting together sample Tweets that highlight Israel's violations of international law and denial of Palestinian rights with regards to Jerusalem, as well as tweeting to the cast and crew why their involvement with the show is problematic. Please sign up here if you would like to help. 

You can learn more at endtheoccupation.org/stopdig

PSIsraeli Apartheid Week (IAW) is an international series of events that seeks to raise awareness of Israelís apartheid system over the Palestinian people and to build support for the growing boycott, divestment, and sanctions (BDS) movement. This year IAW-USA is taking place February 26-March 12. Find resources and ideas to help you plan events in your city at apartheidweek.org