Home   »  Our Work  »  Boycott & Divestment Campaigns  »  Apartheid Made Exciting: Boycott ...  »  SodaStream Take Action

What's Healthy About Apartheid?

by Ramah Kudaimi
October 27th, 2015

Tell Le Cordon Bleu to End Its Partnership with SodaStream!

Reeling from boycott campaigns and stock slides, SodaStream, the Israeli at-home carbonation company, has partnered with Le Cordon Bleu, the world's largest culinary and hospitality training institution, to promote healthy cooking globally.

Join US Campaign member group Adalah-NY to demand Le Cordon Bleu drop its partnership with SodaStream due to its continued complicity in Israel's violations of Palestinian rights!

While SodaStream closed its factory in a West Bank settlement earlier this year following boycott campaigns worldwide, its move to the Naqab will contribute to the Israeli governmentís practice of displacing Palestinian Bedouins and confiscating their land and natural resources, which means SodaStream will still profit from apartheid and colonization.

Sign the petition calling on Le Cordon Bleu to refuse to be complicit in this oppression.

This past July SodaStream CEO Daniel Birnbaum testified at a Congressional hearing about BDS (boycott, divestment, and sanctions) about how the company was forced to close its factory built on stolen Palestinian land in the West Bank. His testimony proves the power of BDS campaigns supporting the Palestinian struggle for freedom, justice, and equality. 

As Israel escalates its violent repression of the Palestinian people and governments continue to give Israel a free pass, itís even more important for all of us to take action to pressure companies to end their complicity in Israel's violations of Palestinian rights.

Keep bursting the bubbles!