Scarlett Johansson: Don't Be the Face of Occupation!
Update: On January 29, 2014, Scarlett announced that she was stepping down as an Oxfam International Global Ambassador and Oxfam subsequently accepted her resignation. Find media coverage below and reaction from groups working for Palestinian rights here.
On January 10, 2014, SodaStream announced that Hollywood actress Scarlett Johansson had become their first-ever Global Brand Ambassador. Her first act in her role will be starring in SodaStream's Super Bowl ad, which will be aired during the game's fourth quarter on February 2.
Scarlett happens to be an Oxfam Global Ambassador, a role that includes a responsibility to "push forward the fight against poverty and injustice." Since this announcement, BDS activists have been urging Scarlett to consider this responsibility and end her relationship with SodaStream.
Learn more below and find actions you can take to send the message that shilling for occupation profiteers in unacceptable.
SodaStream manufactures and distributes home carbonating devices and flavorings for soft drinks. The company’s main production site is in an illegal West Bank settlement, where the company conceals the fact that its products are manufactured in a settlement by using "Made in Israel" labels. As an Israeli settlement manufacturer, it exploits Palestinian land, resources and labor and actively supports Israel's military occupation.
In October 2012, Oxfam Italy cut its ties with Paola Maugeri over her role as a SodaStream PR Ambassador. In 2009, Oxfam International cut ties with Sex and the City star Kristin Davis over her role as spokesperson for cosmetics company Ahava, another Israeli settlement manufacturer.