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This Earth Day, Say No to Greenwashing Occupation!

by Ramah Kudaimi, Membership & Outreach Coordinator
April 17th, 2014

Share this alert with your friends on Facebook and followers on Twitter.

Urge Earth Day Network to End Partnership with SodaStream   

On April 8, Israeli settlement manufacturer SodaStream launched an awareness-raising campaign centered around the Great Pacific Garbage Patch. "The Secret Continent" campaign was created in partnership with Earth Day Network, which works with over 22,000 partners in 192 countries to broaden, diversify, and mobilize the environmental movement. 

With Earth Day being celebrated worldwide on April 22, send an email to Earth Day Network to Say No to Greenwashing Occupation!

SodaStream claims to be an environmentally friendly company and that its home carbonating devices help consumers reduce their CO2 footprint. T
he reality though is that by having its main factory in an illegal settlement in the West Bank, SodaStream is complicit in the environmental destruction Israel's military occupation has brought to Palestine. This includes the uprooting of hundreds of thousands of olive trees, the depletion of water sources, and the pollution of Palestinian land

SodaStream's support for environmental causes like the Great Pacific Garbage Patch is an example of greenwashing as it attempts to clean up its image as a company complicit in Israel's violations of Palestinian rights through PR campaigns. 

In explaining the decision to partner with SodaStream on this campaign, Earth Day Network President Kathleen Rogers said: “We applaud the bold steps SodaStream is taking...The Secret Continent Campaign isn’t just a publicity stunt. It’s a serious effort to advocate for the health of our oceans and the survival of our planet.” Reducing plastic waste is very important. However Earth Day Network’s credibility and reputation are undermined by working with SodaStream and it risks reducing advocacy against plastic waste to a “publicity stunt.” 

Tell Earth Day Network to end this partnership with SodaStream and send the message that companies profiting from occupation and human rights abuses have no place in the global environmental movement.

As we saw with the Scarlett Johansson SodaStream campaign, we can make a difference when we make it clear that people worldwide are no longer accepting business as usual when it comes to Israeli occupation, apartheid, and oppression of Palestinians. 

Thanks for taking action.

PS- You can also take part in plenty of
culture jamming opportunities around SodaStream's #SecretContinent campaign. Details here