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Apartheid Made Exciting?

by Ramah Kudaimi, Membership & Outreach Coordinator
November 25th, 2014

Take Part in SodaStream Month of Action Starting Black Friday 

As SodaStream gears up to reinvent itself in time for the holiday shopping season with the new catchphrase "Water Made Exciting," now is the time to figure out your plans for "Apartheid Made Exciting? SodaStream Month of ActionNovember 28 (Black Friday)-December 24

Palestinian rights activists nationwide will be using this month to keep the pressure on the Israeli company until it actually shuts down its factory in an illegal settlement in the West Bank, as well as 
bring attention to the role SodaStream's factory in the Naqab (Negev) desert plays in the Israeli government's plans to displace Palestinian Bedouins.

You too can take action both on- and off- line!

Join or plan a local protest!
There are already actions happening in Portland, OR; Seattle, WA; Washington, DC; and more! Find details here or submit your own action so we can promote it. You can find plenty of action ideas and resources like sample flyers and holiday songs about SodaStream at endtheoccupation.org/sodastream2014.

Post these graphics highlighting SodaStream's complicity in Israel's discriminatory water policies on Facebook, Twitter, Instagram, Tumblr, and other social media sites using #SodaStream and #BDS. Click here to automatically share the image below with your friends on Facebook.

On Twitter? Sign up here if you would be interested in tweeting facts about SodaStream throughout the month of action, especially on Cyber Monday, December 1

There will be plenty of other opportunities to take action, including a national call-in day on December 10, Human Rights Day, to the corporate headquarters of stores to urge them to stop selling SodaStream. RSVP on Facebook to receive updates about planned actions, find resources, and share pictures and videos.

Take action to ensure SodaStream ends all its complicity in Israel's oppression of Palestinians. 

P.S.--2014 has been a breakthrough year for SodaStream campaigns. In January the company's first ever Global Brand Ambassador Scarlett Johansson resigned as an Oxfam Global Ambassador after an international campaign called on Oxfam to cut ties with the actress. In September we learned Macy's had stopped selling all SodaStream products. And in October SodaStream announced it was relocating its settlement factoryThe US Campaign has played a major role in SodaStream boycott efforts, providing support to member groups and facilitating campaigns nationwide. Please donate $40, $80, or more today to help us keep the momentum going